So, what are the common reasons that your Pinterest traffic is low? In this blog, I highlight 7 everyday mistakes that can be easily rectified and will improve your website traffic in no time!

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1.    Your keywords aren’t strong enough.

Pinterest may be a visual search engine, but SEO is as important to a successfully converting pin as a great image is. Your keywords should be used on the pin titles, descriptions, boards and profile, but if they aren’t relevant to what pinners are looking for then they aren’t going to be easy to find.

Before you start creating pins for Pinterest you need to carry out proper research for keywords to see what works and what doesn’t and gain some knowledge into what your potential customers are looking for.

2.    You’re not creating the right content

Are you creating content that you think your customers are looking for or what you know they’re looking for. You can create the most incredible pin, but if the content isn’t relevant to your audience, then it’s not going to do much. Before creating content, do some research into what problems your audience is actively looking for solutions for and plan and create your content around it.

3.    Your pins aren’t giving people a reason to click.

Pinners need to know straight away how your pin will benefit them otherwise they have no reason to click on it and visit your website.

Instead of a generic title like "Pinterest Marketing Tips", create a more specific and niche title like "5 Pinterest Strategies That Can Bring More Website Visitors"

This title not only specifies the problem it provides a solution for but shows that there are actionable steps that can be taken to achieve the desire results.

4.    Your pins don’t match the content they link to.

A pinner clicking on a specific pin entitled "10 Pinterest tips for service businesses" and expecting to read about 10 Pinterest tips for service businesses, is going to be very frustrated if they land on a generic homepage. This will create a poor user experience and can reduce the likelihood of clicks and conversions. So, before you hit the publish button, make sure the link you’ve provided takes the pinner to the correct page.

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5.     You're focusing too much on impressions

A pin that receives 10,000 impressions make look like a high-performing pin but receiving only 30 outbound clicks isn't necessarily successful for a traffic-generation strategy. To go further, look at:

Impressions → Saves → Outbound clicks → Website engagement → Leads/sales

You want to look at where people are dropping off in the conversion process and assess what you can and need to change to encourage them to follow through.

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6.    You aren’t pinning consistently

For Pinterest, consistency is key. And I don’t mean a couple of pins a week. Pinterest will work better for you, and your impressions will increase, if you pin every single day. This may sound impossible but it’s not that difficult once you’ve worked out a plan and a strategy. You can read my tips for creating multiple pins out of one piece of content here.

And as your content has a much longer shelf-life on Pinterest than it does on social media platforms, older pins can continue generating traffic months and even years after they’ve been pinned. So as long as you keep pinning regularly with relevant content, your pins will continue to be seen.

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7.    Your Pinterest account hasn’t been optimised to convert the traffic you do receive

If you haven’t specified in your profile who you are and what you do, then how are pinners going to know you can help them?

Check your:
Profile name and bio
Relevant boards
Board descriptions
Keywords
Website link
Pin titles/descriptions
Calls to action
Landing pages

If none of the information you’ve provided tells people how you can help them or how they can contact you, then it needs to be resolved straight away.

Each of these 7 tips will help make your Pinterest account work harder for you and you will see an increase in your website traffic in no time.

If you want to know more about how to research your keywords or how to create an eye-catching pin, just drop me a line here

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