1. Start publishing Christmas Pins now

Pinterest's general rule of thumb is to pin at least 2 months in advance of an event or season. With Christmas, pinners start their research sooner, so don't wait until October.

Think about creating Pins for:

• Christmas gift ideas
• Christmas decorations
• Personalized Christmas gifts
• Christmas home décor
• Stocking fillers
• Secret Santa gifts
• Christmas party ideas

Aim for 3–5 fresh Pins per day if possible although 1-2 fresh pins a day will be sufficient as long as you’re consistent.

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2. Create several Christmas-themed boards instead of one general “Christmas” board. This gives you the potential to spread your content more.

Examples:

• Christmas Gift Ideas
• Christmas Decor Inspiration
• Farmhouse Christmas
• Christmas Crafts
• Christmas Table Settings
• Christmas Tree Ideas
• Stocking Filler Ideas
• Personalized Christmas Gifts

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3. Create pins with content that pinners will want to click on and save

For example:

• "5 Ways to Style Your Christmas Mantel"
• "Top 10 Christmas Gift Ideas Under £30"
• "How to Decorate a Small Christmas Tree"

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4. Create multiple Pins for each product

Don't forget, some pins will perform better than others so you can create multiple pins for the same product or content without having to rely on one design. You can also create multiple pins for each of these ideas.

For one Christmas product, make Pins with different angles:

• Gift guide
• Lifestyle image
• Close-up
• Customer review
• Video
• "Gift for her"
• "Christmas décor idea"

Pinterest will always prioritise fresh creatives.

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5. Think about your audience and tailor your content accordingly by publishing specific gift guides

Examples:

• 20 Best Christmas Gifts for Teachers
• Christmas Gifts for Dog Lovers
• Cozy Christmas Home Ideas
• Scandinavian Christmas Decor
• Luxury Christmas Gifts

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This kind of content is great for pinners who want to carry out extensive research long before they are ready to buy.

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6. Remember to always link directly to product pages

There’s no point in publishing content if pinners can’t easily find where to buy. Each Pin should lead to:

• the exact product page
• a Christmas collection page
• a holiday gift guide.

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Avoid sending traffic to just your homepage if you have a specific call-to-action.

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7. Work out a schedule for the subsequent months to maximise your sales and website traffic

A suggested posting plan could be:

• July: Start publishing and indexing Christmas content.
• August: Increase posting frequency and expand gift guides.
• September: Daily Christmas Pins and begin highlighting best sellers.
• October: Focus on shopping, gift guides, and promotions.
• November: Peak posting with Black Friday and holiday offers.
• December: Emphasize last-order dates, gift wrapping, and digital or fast-shipping options.

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8. Research Pinterest Trends

Pinterest trends is a great place to research exactly what Pinners are searching for and when. For example:

• Christmas aesthetic
• Christmas decorating ideas
• Holiday table settings
• Christmas gifts for kids
• DIY Christmas decor
• Christmas recipes (if relevant to your niche)

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It’s a good plan to create content that matches those search terms early.

As always with Pinterest, the key is consistency. Content you publish now will continue gaining visibility throughout the Christmas shopping season.

If you want a simple weekly plan to make the most out of your Christmas content on Pinterest then drop me a line!

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